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Arcade Fire Tease New Track With 'Ritalin Cereal' Commercial

06-16-2017
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Arcade Fire

(Radio.com) Arcade Fire are preparing for the release of Everything Now, their fifth studio album next month. On the road, they've performed new material including the album's title track and "Creature Comfort," among others.

For the album's promotional spots the group is starting to think outside the box. Arcade Fire just released a "Creature Comfort" teaser video--a commercial for breakfast cereal that's just marshmallows and the stimulant Ritalin.

Could it be Everything Now's second single? The album is scheduled to hit stores on July 28th. Until then fans can watch the spoof ad for "Creature Comfort" cereal here.

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Copyright Radio.com/CBS Local - Excerpted here with permission.

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