Taylor Swift 'Swifties' Move Sparks Speculation

03-16-2017
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Taylor Swift

(Radio.com) Taylor Swifts' rights management firm (TAS) has filed paperwork with the US Patent and Trademark Office to secure rights to the name "Swifties" which has sparked speculation.

Based on the sheer number of classifications her trademark applications seek to secure--at least nine were filed in February--whatever the star is launching appears to be a one-stop shop for all things Taylor Swift; online journals, a streaming platform for audio and video and "arranging and conducting contests and sweepstakes."

But the registration for the Swifties mark doesn't stop there. TAS is also seeking to register the Swifties name in relation to musical instruments such as guitars; guitar picks, guitar straps, drumsticks, and a wide range of apparel, jewelry, and accessories for men and women. Read more here.

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Copyright Radio.com/CBS Local - Excerpted here with permission.

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