Tweens to Save or Sink Music Biz

07/12/07
. (Reuters) Faced with a protracted sales slump, U.S. record labels are tapping into the tween scene after Walt Disney Co became the unlikely hitmaker of the year with chart toppers like "Hannah Montana" and "High School Musical."

After mostly ignoring tweens, kids between the ages of 6 and 12, music labels from Sony BMG Music to Warner Music Group and EMI Group Plc are signing or distributing tween acts. Many are trying to leverage these acts with TV deals to match Disney's success, people in the industry said.

[in other words, more talented musicians will not get their shot at success. Maybe if the industry put out more music people would want to buy they could sell it. see the following link for more on this disturbing story] - Boybands return

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Preview and Purchase High School Musical music

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