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Denny's Adopting Bands

05/15/2008
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The following story was part of the Day in Rock Report for 5/15/08 - (PR) Times are tough for touring artists and Denny's wants to help. Denny's restaurants has just launched a unique new music program entitled Adopt-a-Band to provide free meals, promotional support, and concert after-parties to "adopted" bands on tour across the U.S.

The preferred choice of late-night dining crowds across the country and strongly entrenched in the after-hours lifestyle culture, Denny's is not only supporting local bands on the road, but also enhancing its menu with new late-night options.

Inaugural adopted bands include EndeverafteR, Forever The Silliest Kids, Foxy Shazam, Saving Abel, Switches and Take The Crown. Denny's is also a proud sponsor of the 2008 Sasquatch! Music Festival May 24 May 26 in George, Washington. To feed hungry bands and music fans, Denny's is constructing a Denny's Lounge in the campground featuring favorite late-night and breakfast standards.

A new Denny's online music hub, www.dennysallnighter.com, will feature songs, tour dates and road diaries from all of the adopted bands; a place to vote for future adopted bands; blog updates with current music news; and a visitor gallery where bands and fans alike can submit photos from concerts and Denny's late-night visits. Bands can also enter to become a Denny's Adopted Band on the site, while fans can enter to win prizes from each participating artist.

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