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Dress Like Bono, Help The Third World 


03-14-05
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(antiMUSIC) U2's Bono is joining the rag trade. The singer/activist has developed a line of clothing with his wife Ali Hewson and fashion designer Rogan. The line has been dubbed Edun (nude spelled backwards) and will be sold online and on the racks at Saks.  

Staying true to form, the line will be manufactured in developing countries around the world in hopes of aiding local economies.  According to the Associated Press " Edun's garments are designed after the capabilities of the factories in Lima, Peru, and Monastir, Tunisia, have been assessed, said Rogan. For the fall collection, production will extend to Lesotho, South Africa, and Tanzania in East Africa."  

The mission behind Edun will be not be lost on those that purchase the clothing. Each pair of Edun jeans will feature a poem in the pocket and a label inscribed, "We carry the story of the people who make our clothes around with us." 
 

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