Making a Deal with a Bunny

(PR) What started as a 4-hour recording session and a YouTube viral video has landed Philadelphia-based Leah Kauffman (a.k.a. Bunny) a record deal with Rock Ridge Music. Kauffman is the voice behind the spoof song "My Box in a Box." Rock Ridge will be releasing the song digitally, and it will be available worldwide beginning May 15th. Rock Ridge also plans to offer ringtones and Bunny merchandise.

The video for the song has received over 8 million online views, and both Kauffman (and her alter ego video persona, played by a Philadelphia actress named Melissa Lamb) have made TV appearances about the song. "My Box In A Box" has also gotten worldwide radio airplay. The song, a parody response to a "Saturday Night Live" song performed by Justin Timberlake and Andy Samberg, initially gained attention when it received over 1 million views in a single week. Following that, MSNBC made it the #1 story on their "Countdown with Keith Olberman" twice in the same week, calling it "The Viralist Video." - Click here for the Full Story

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