During SXSW 2007, Blaze TV, a Shout! Factory company, custom-built two clubs where performances were captured in multi-camera HD with 5.1 surround sound. The Lone Star Lounge had a traditional Texas feel, while The Bat Bar was designed as more of a modern music club. Both clubs were built from the ground up inside the Austin Convention Center.

This unique musical experience was broadcast by DIRECTV as a groundbreaking exclusive three day 24 hour live concert event. The best of these performances are included on SXSW Live 2007, along with exclusive artist interviews and backstage footage.

SXSW Live 2007 Performances
Live From The Bat Bar
THE BRAVERY �Honest Mistake�
PETER BJORN & JOHN �Young Folks�
OZOMATLI �City Of Angels�
THE AUTOMATIC AUTOMATIC �Monster�
AQUALUNG �Pressure Suit�
RICKIE LEE JONES �Nobody Knows My Name�
BOWLING FOR SOUP �1985�
POLYPHONIC SPREE �When The Fool Becomes A King�