Like our English friends, Americans largely tuned out the Live Earth broadcast that subconsciously educated us to the dangers of global warming by showing us that Madonna is a bit long in the tooth and a few decades past her virgin prime.

The usually lowest rated network broadcaster NBC were probably hoping to get a boost in viewership this past weekend with the event, but they stayed true to form with the lowest ratings of the night. In fact, their Sat night ratings actually dropped from their average. The numbers were down about18% from the previous week for repeats of America's Got Talent and Medium. According to preliminary numbers only about 2.7 million Americans could be bothered to witness why music business sales are sinking as fast as the polar icecaps. In fact, a repeat of a show that was cancelled by CBS draw almost twice as many viewers on the eve of the event that was supposed to change the world. (Jericho's encore season opening drew 4.74 million viewers on Friday night, beaten slightly by wrestling. Maybe Gore should stage a global wrestling match next time?).