Get Your Lily Allen Panties!

(antiMusic) Don't you love all of the outside of music marketing going on with today's music stars? Gigwise has a story on Lily Allen's latest marketing blitz, this time for underwear: Lily Allen has been signed up as the new face and body of Agent Provocateur lingerie.

The singer will follow in the footsteps of Kate Moss, Maggie Gyllenhaal and Dita Von Teese when her campaign for the company, shot yesterday on Wednesday (November 6) is released next spring.

Lily - who reportedly received a whopping six-figure sum for the deal - has put her recent weight loss down to hypnosis. - more on this story

Click here to read today's full report

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