Branson announced the headliners during a keynote at the 2008 CTIA Wireless convention in Las Vegas. He said the rest of the diverse two-day lineup and additional information about the Festival will be announced in the coming weeks.
"I couldn't be more excited about the third U.S. festival this summer. In addition to bringing out stellar artists, last year's event was one of the largest 'green' music festival in the States," said Branson, whose legendary Virgin Festival heritage is the inspiration behind the Virgin Mobile Festival. "Our efforts continue to reflect Virgin Group's passionate commitment to fight climate change and minimize carbon emissions. Virgin Mobile USA will again host a wonderfully eco-friendly event that's light on carbon impact but heavy on the rock and roll."
"Hosting this festival has always been an incredible experience for us, our employees, our customers, our partners and of course, all of those who attended," said Dan Schulman, CEO of Virgin Mobile USA. "As the list of bands, DJs and performance artists continues to grow, it's clear that this year's experience will be just as amazing. With two full days of music presented along with the extraordinarily fun and very 'Virgin' vibe, Virgin Mobile Festival will be the outdoor concert event of the summer."
"When the rest of the artists are announced, everyone will see that we have remained true to form in our quest to provide nothing but the very best bands in the world from the start of the day through the final notes," said Seth Hurwitz, Chairman of I.M.P. "People have come to rely on us for this, and this year's Virgin Mobile Festival will feature the most solid and exciting lineup ever."
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