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Corporate Band Sponsorships?


01/16/2008
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(Gigwise) The whoring of the music industry hits a new low. Your favorite band might soon be "brought to you by Viagra". Gigwise has thes story: EMI will allow its artists, who include Coldplay and Kylie Minogue, to be sponsored by corporate companies, according to reports.

The proposals, which could see Coldplay's new album 'Prospekt' released with corporate branding, are expected to feature as part of an extensive shake-up of the company.

Terra Firma, EMI's new owners, believe the plans would help increase the label's revenue as it struggles to meet the growth of the digital marketplace. - more on this story

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