Earlier this week, it's was claimed that the rapper had become dissatisfied with 'Diddy' and wanted to be known as Sean John.

However, his publicist told MTV that the claims "are totally false", adding that "he is currently in 'Sean John' mode as the upcoming Sean John fashion show is scheduled for February 8th in New York."

[meanwhile the music business keeps falling and no one within the business can figure out the reasons] - more on this story

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