Diddy's New Brain

(PR) Harve Pierre has been named President of Bad Boy Records, it was announced today by Bad Boy Entertainment founder and CEO Sean "P Diddy" Combs. Pierre will continue to report directly to Combs, and as President, he will oversee the finance, creative, promotional, marketing, A&R, International, and Sales divisions at the label. In addition, his Crazy Joint production imprint will develop artists and projects for the Bad Boy label. Bad Boy Records is a worldwide joint venture between Bad Boy Worldwide Entertainment Group and Warner Music Group.

Pierre, who initially joined Bad Boy upon its inception in 1993, was most recently the label's Executive Vice President/General Manager/Vice President of A&R. Having literally advanced from intern to President, he has personal, hands-on experience in virtually every area of record company operations. With a career spanning over 20 years, Pierre has evolved into one of the most accomplished members of the new generation of music executives whose work integrates both the creative and business spheres. In addition to his role as senior label executive and A&R head, his numerous creative credits include executive producer, vocal and music producer, artist, songwriter, video director, editor, and TV cast member.

Pierre has worked closely with dozens of artists, among them P Diddy, Notorious B.I.G., SWV, Faith Evans, Cheri Dennis, Total, Mario Winans, The Lox, 112, Shyne, Method Man, Boyz N Da Hood, B5, Cassie, Danity Kane, Yung Joc, Tyrese, Black Rob, Gorilla Zoe, Elephant Man, New Edition, and many more. He has served as Executive Producer on 50 Bad Boy albums, plus 5 projects during a 2-year stint with RCA Records.

"Harve's promotion to President is well deserved" says Combs "he has been with Bad Boy since the beginning and has worked hard to learn all aspects of the business. He has always been an important part of the A&R process and it is only fitting that Bad Boy would house his imprint, Crazy Joint. I look forward to Harve's continued success."

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