They fired off a letter telling them that the business' name was way too similar to his. Wait -- didn't he change his name to Diddy years ago? We hear the business gets its name from the owner of the company -- he's just a proud dad who sells cufflinks.
[Will he go after Godaddy.com next? Is he that much of a narcissist that he thinks people automatically think of them when they hear the word daddy? Sure cuff sounds like fluff, but where does this end? These site should be on the look out for Diddy's lawyers as they are more inline with the Puff N' Fluff Diddy's image: pimpdaddy.com, urbandaddy.com, and bootydaddy.com. That's just the first page of search results on Google. Maybe whoever owns the rights to "Puff the Magic Dragon" should threaten to sue Shiddy for soiling the poor creature's good name?] - The TMZ story