Nappy Boy Digital provides a direct artist to consumer connection as well as an immediate outlet for T-Pain to release his latest and greatest tracks. Without the constraints of the traditional major label machine, Nappy Boy Digital will deliver new music directly into the hands of millions of online music lovers via all the major digital download sites.
T-Pain's longtime rap collaborator, Tay Dizm serves as the first artist on his newly formed label, Nappy Boy Digital. The Miami-born MC has appeared on both of T-Pain's full length releases, Rappa Ternt Sanga (2005) and Epiphany (2007) and toured the globe extensively alongside T-Pain. Dizm's debut single, "Beam Me Up," was produced by Atlanta hitmaker Bangladesh and features T-Pain and heavyweight Florida rapper, Rick Ross. "Beam Me Up" was made available by Nappy Boy Digital as an itunes exclusive on May 20, 2008 and will receive a web-wide release in the first week of June. "Beam Me Up" will also impact mainstream urban radio on June 16, 2008.
"Nappy Boy Digital is a dream come true for me. I'm excited about bringing music by new artists to people fresh out of the studio," said T-Pain commenting on the venture. "My life and career so far has been about breaking barriers and this label allows me to continue that by delivering hit songs in real time, no red tape, just good music. You'll hear us in the clubs and on radio too, but you can discover our tracks where people spend most of their time, on-line. I'm very proud to be out front on an idea like this."