Metallica Set Mission Launch
Here's the deal . . . Mission: Metallica is your chance to be on the inside of the new album with fly on the wall video footage, riffs and excepts of the music, studio photos, cool contests, and some trips back in time to Lars' vault with live downloads and rare photos. You're going to be part of the experience over the next four months or so as we put the finishing touches on the album, including mixing, mastering, artwork, photo sessions, etc.
When you're cruising around the site, you'll notice that there is a platinum version . . . more photos, more video clips, more contests, a download of the new single when it's ready, downloads of photos, videos, and live shows, and a copy of the new album in the format of your choice with it arriving to you the same day it hits the record stores. And since we know we might have been a smidgen light with album updates over the last year, we want you guys to know how much we appreciate your patience so we insisted to the record company that Metclubbers of course would have their Met-fix for free!
Here's how it works . . . we want you to hear and see all the videos, photos, riffs . . . the whole thing, so we're going to e-mail you a coupon code that will give you the full platinum experience for free . . . everything except the actual album (the label really wasn't down for that one if you know what we mean!) You'll get the code via your Club-registered e-mail address (make sure it's up to date AND check your spam folders) some time on Saturday so you are ready to rock when the full site launches on Tuesday.
You're still going to get all your Met news here . . . along with Clubber only contests (wait 'till you see what we have for you at Bonnaroo!), meet and greets, and all the other cool s*** that we throw at you . . . who knows we might even sneak you a few studio photos as we finish up!
Now the fine print . . . because of all the different rules, laws, currencies, record company crap, and generally, the ins and outs of all the far corners of the world, the ability to purchase the album on Mission: Metallica isn't going to be available in every country . . . but that's okay because as a Met Club member, you will get to see all the videos, hear all the riffs, check out the contests and photos, and we'll have the album in the store here when it comes out. We're going to keep you posted and we're going to make sure that we do whatever we can, so that no matter where you live, you'll have a kick ass time checking it out.
We're excited to take this ride with you . . . and have all kinds of cool stuff planned for the summer. To be honest with you, just like the album, the site is still a work in progress so along with all the new music, we're also going to keep adding things for you to see, do, and listen to. There is an element of making this up as we go along, so let's have fun with that. Let us know what you think about the ride and if there's anything we're missing."