Mike Peters Sounding The Alarm Against Cancer

(PR) The Love Hope Strength Foundation, an international foundation that harnesses the power of music to make a difference in global cancer care, today announced that Mike Peters, lead of Welch band, The Alarm and LHS Executive Director, Shannon Foley, will represent the organization at the premiere LIVESTRONG Global Cancer Summit in Dublin, Ireland, August 24 - 26.

The Summit is the landmark event of the LIVESTRONG Global Cancer Campaign, an effort of the Lance Armstrong Foundation (LAF). The duo will represent the organization's commitment to fight cancer globally and engage with world media, political leaders, representatives of non-governmental organizations and corporate leadership.

"Cancer is a major public health problem that affects every country in every region of the world regardless of economic and social situation," said Lance Armstrong, LAF founder and chairman, cancer survivor and champion cyclist. "Through collective action, we will make a renewed commitment to reducing the burden of cancer around the world and break down the stigma and silence too often associated with the disease."

In September 2008, Armstrong announced the Foundation's commitment to making cancer a global priority at the Clinton Global Initiative Annual Meeting in New York. The LAF made this commitment after its worldwide research, conducted over 18 months, revealed widespread misconceptions, stigma and lack of awareness associated with cancer.

In response, the LAF established the LIVESTRONG Global Cancer Campaign to urgently address the burden of cancer worldwide and support the 28 million people living with cancer around the globe. Cancer kills more people every year than AIDS, tuberculosis and malaria combined. It is estimated that cancer will be the leading cause of death worldwide by 2010.

With such staggering statistics, the LAF recognized that a global challenge like cancer required a global movement. And so it began urging world leaders, leading cancer organizations and cancer survivors to join together by making commitments to take action in their communities to reduce the burden of cancer.

The Love Hope Strength foundation is proud to join the LIVESTRONG movement by committing to saving the lives of patients around the globe by providing resources, machinery, and locating bone marrow donors in every country, one concert at a time.

"By teaming up with these 250 exceptional individuals, we hope to be able to focus our future energy on what we do best: raising funds and awareness through music," said Shannon Foley, director of LHS. "It is an honor to attend and it is an incredible opportunity for our foundation to have a larger impact in global cancer care."

LHS recently made global headlines for their historic hike and concert atop Pikes Peak in Colorado featuring performances by Kevin and Michael Bacon (The Bacon Brothers), Cy Curnin (The Fixx), and The White Buffalo. Pikes Peak Rocks was latest effort in a series of LHS' "Rocks" events that combine music, traveling and adventure to raise money and provide resources for those affected by cancer. Past events include a concert on Mt. Everest, in Machu Picchu, Peru, and on the roof of the Empire State Building. Their newest event, Kilimanjaro Rocks, takes place this October.

LHS will participate in the LIVESTRONG Global Cancer Summit in Dublin, Ireland from August 24-26, 2009 to help make the case for acting urgently to address the global cancer burden.

Unlike other conferences and forums, the LIVESTRONG Global Cancer Summit is unique in that it will kick off a unified global movement while providing attendees the opportunity to connect with other advocates, network, gain media exposure and access tools and resources to help them mobilize in their own communities. Speakers include honorary Summit chair and former Irish President Mary Robinson, Irish Cancer Chief Professor Tom Keane, CNN chief medical correspondent Dr. Sanjay Gupta as well as representatives from the World Health Organization and other global bodies.

For more information on the LIVESTRONG Global Cancer Campaign and the Summit, please visit www.LIVESTRONG.org.

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