One Be Lo Sets Early 2010 Release
The partnership with the Bay Area label is a new step for One Be Lo, and one the Pontiac, Michigan emcee looks forward to. One Be Lo says, "I'm excited to get MYX Music Label involved with this next album - it already feels more like a family than a business. I've recorded and toured with Karim in the past, so I know he understands the artist perspective. MYX is an up-and-coming label that understands how to market records in today's media." One Be Lo's new album, B.A.B.Y. (an acronym meaning Being A Black Youth), is not only autobiographical of the rapper as a youth in Pontiac Michigan, but focuses on the many experiences in school, amongst peers, family, the army, crime, and much more all across America, and is a multi-media project encompassing music, film, books, clothing, and toys.
For MYX Music Label head Karim Panni, signing One Be Lo is also an exciting development and a welcome addition as the label continues to assert itself as one of the premier, rising independent hip-hop labels. Panni says, "We're honored to be able to add One Be Lo to the MYX Music Label squad. B.A.B.Y. is a gigantic record, and Lo is making the most important music of his career. His grind and track record speaks for itself. We're really trying to build up a roster of people making great music - hip-hop that can stand the test of time. Music that makes a difference, and One Be Lo fits that mold."
One Be Lo first hit the hip-hop scene in the late '90s as OneManArmy, one half of the short-lived yet critically acclaimed duo Binary Star. Many regard Binary Star's second LP, Masters of the Universe, as an underground classic - the album sold over 30,000 units independently and can be found today on eBay for upwards of $350. In 2005, One Be Lo resurfaced on Fat Beats Records as a bona fide solo artist with S.O.N.O.G.R.A.M. The album moved over 22,000 copies, becoming one of the year's most successful independent hip-hop releases. In 2007, One Be Lo released his sophomore LP as a solo artist, titled R.E.B.I.R.T.H., with a host of big-name producers ranging from Jake One to Vitamin D. One Be Lo has shared the stage with hip-hop giants KRS-One, Rakim, and the Wu-Tang Clan, and has toured the nation with Brother Ali, Soul Position, and Zion I. In 2010, One Be Lo looks to continue an already successful independent career with his new album, B.A.B.Y., which will be released February 2010 via MYX Music Label.
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