"There is almost no country in the world now that isn't affected by human trafficking in some way," said Susan Bissell, UNICEF's Head of Child Protection. "The Statistics are staggering. More than 1.2 million children are being trafficked each year and nearly 80 percent of all trafficking is for sexual exploitation, and the most at risk are girls. We see this music video as a powerful way to reach out and raise awareness among young people, across borders and across language barriers."
The Killers are taking MTV EXIT to a new level and bringing critical human trafficking messages to a global audience, said Olivier Carduner, USAID's Regional Mission Director for Asia. "By using a variety of mediums � music videos, anime, film, and online content � as well as live concerts, we are reaching vast numbers of young people, those most at risk of being trafficked," Carduner said. "This campaign capitalizes on The Killers' and other bands' and movie stars' images and MTV's brand appeal to transform people's views about trafficking and provide a platform for NGOs, governments and law enforcement agencies to prevent trafficking and assist victims."
The Goodnight, Travel Well video is directed by David Slade (30 Days of Night, Hard Candy) through renowned production company Anonymous Content. As with the 2008 Radiohead video, the creative concept was developed by Australian advertising agency Colman Rasic Carrasco, with support also provided by UK music consultancy Huge Music. It provides insight into the realities of trafficking, in particular the trafficking of children and adolescents into forced prostitution, and provides a link to information about how people can help to end exploitation and trafficking.
MTV EXIT television programming is produced rights-free and free of charge for all broadcasters and organisations. All the programming is also available to be streamed from www.mtvexit.org.
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