Here is the official announcement from Culture Jam Labs: Superstar drummer Travis Barker and world-renowned turntablist DJ-AM are breaking new ground with the release of their second mixtape, "Fix Your Face Vol. 2 – Coachella '09". As social media enthusiasts, the two musicians have chosen to offer Twitter users an early download of their album for an unconventional price—one "tweet".
Over the past year, the innovative duo, collectively known as TRV$DJAM, has pioneered a new style of live performance by pairing DJ-AM's crowd-pleasing mixes with Barker's rowdy, live drumming. Now they'll reinvent the way their projects are distributed to fans using a unique application built by Culture Jam Labs, a unit of stealth Santa Monica start-up Culture Jam.
Using the custom engine, TRV$ and DJ-AM will give away their new mixtape as a free download once a user has tweeted the message "Download the new #trvsdjam mixtape 'Fix Your Face Vol. 2 – Coachella 09' in exchange for one tweet! http://twitter.trvsdjam.com"
As aficionados of the thriving micro-blogging platform, TRV$DJAM recognize Twitter's unparalleled viral marketing potential, and believe it to be the most efficient way to deliver their new project to the public. With each new tweet, fans are empowered to spread the word of the new mixtape before its made available anywhere else. Both artists look forward to staying at the forefront of music's digital revolution, and establishing themselves as trendsetters in the industry one tweet at a time.