New York City Mayor Michael Bloomberg has temporarily renamed part of 53rd street in Midtown Manhattan to honor the release of U2's new album and their week long residency on the David Letterman show. The renamed section is between Broadway and 8th Avenue will be known as U2 Way for the next week.

In other news, "In celebration of the release of No Line On The Horizon U2 will participate in an unprecedented radio broadcast event produced by FMQB Productions. U2 3 Nights Live places the band in three cities for three mutually exclusive radio broadcasts for three consecutive nights." details are here

Now back to U2 Way, here is what Bono had to say about it. "The Beatles had Penny Lane, Elvis lived on the end of Lonely Street," U2 singer Bono told reporters and fans on the corner of Broadway and 53rd Street. "We're here somewhere between 10th Avenue and funky, funky Broadway, somewhere south of Duke Ellington Way and north of Joey Ramone Place we find ourselves ... where the streets have no name.".