Gene Simmons To Pimp Soda

(PR) Dr Pepper has searched the rock legends to find its latest pop culture doc, KISS frontman Gene Simmons, to introduce new Dr Pepper Cherry. Simmons, who [co]founded the legendary rock band KISS more than 35 years ago, will star in a new commercial, letting fans know that Dr Pepper Cherry has just a KISS of cherry flavor, making it amazingly smooth.

Simmons' 'Dr. Love' will be the third Dr in the Trust Me, I'm a Dr advertising campaign, joining the ranks of basketball legend Dr. J (Julius Erving) and Dr. Frasier Crane (award-winning actor Kelsey Grammer). The TV spot will feature Simmons in full KISS Demon regalia. Nick Simmons, Gene's son, will also star in the commercial.

"When initially describing Dr Pepper Cherry's taste, we felt it had just a kiss of cherry and was so smooth, we knew who our third doctor had to be - Dr. Love," said Allison Methvin, director of marketing for Dr Pepper. "Gene will get some help from Nick to introduce the amazingly smooth infusion of cherry flavor that makes Dr Pepper Cherry so smooth."

The new commercial featuring 'Dr. Love' launches on March 30, 2009 on network and cable television. Dr Pepper Cherry will also hit the streets this summer, sampling more than one million cans. Dr Pepper Cherry is now available nationwide in both regular and diet.

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