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Dave Matthews Band In Your Living Room


05/14/2009
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(PR) Madison Square Garden's national music network Fuse and MSG Entertainment today announced they will present Dave Matthews Band live at the Beacon Theatre on Monday, June 1.

Fuse, the only national network dedicated to music, will also telecast "Fuse Presents Dave Matthews Band: Live from the Beacon Theatre" in high-definition and commercial-free on the eve of the release of Dave Matthews Band's Big Whiskey and the GrooGrux King.

Kicking off with "Fuse Presents Dave Matthews Band: Live from the Beacon Theatre" on June 1, Fuse will air 7-days of original programming -- including a 4-part original documentary "Dave Matthews Band: The Road to Big Whiskey" -- in support of the album release. Jointly Fuse and MSGE will also put a full portfolio of marketing assets across multiple platforms to round out the promotional push in support of this partnership.

This distinctive and creative collaboration between MSG Entertainment and Fuse offers fans and viewers unique multi-platform access to Dave Matthews Band. The 360-degree experience began on April 14 as the band launched their Spring 2009 tour with a sold-out performance at Madison Square Garden. While in New York the band stopped by Radio City Music Hall for an interview with Fuse about the new album. The network then followed the band to Charlottesville, VA where they captured behind the scenes moments of the band's hometown tour stop. All of this will be included in Fuse's 7-days of original Dave Matthews Band programming.

"Fuse is celebrating the release of the Dave Matthews Band's eighth studio album with an entire week dedicated to the band," said Mike Bair, president, MSG Media. "By tapping into MSGE's legendary venues and strategic marketing offerings, together we're providing an experience for Dave Matthews Band fans that goes beyond the show. From a live concert at the legendary Beacon Theatre to an intimate documentary taped at Radio City Music Hall, we're raising the bar and look forward to collaborating with other artists on similar projects to reach their fans."

"Together under the MSG umbrella, MSGE and Fuse are in the unique position to put the full weight of our assets behind Dave Matthews Band's release of Big Whiskey and the GrooGrux King and create this type of unique experience for music fans," said Jay Marciano, president, MSG Entertainment. "Today's entertainment environment is all about providing unique content and a meaningful experience. We are thrilled to work with Dave Matthews Band to support them on their tour and the release of one of the most highly anticipated albums of the year, and such a meaningful project to the band and their fans."

"Working with MSGE and Fuse to bring this partnership to life has been a very positive experience," said Coran Capshaw, longtime manager of Dave Matthews Band. "With them we've developed several exciting ways to offer the band's fans a really great experience."

Proceeds from the concert will benefit Dave Matthews Band's Bama Works Fund supporting charitable programs in the Charlottesville, VA area.



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