Beatles For Sale Again

(Brandweek.com) The Beatles will get a little help from new corporate friends on Sept. 9 when EMI Music embarks on the global launch of its digitally remastered Beatles catalog on CD to coincide with the release of videogame The Beatles: Rock Band.

It will be hard to miss the push this fall as Restoration Hardware, Starbucks, Whole Foods, Ralph's, Pathmark, 7-Eleven and Blockbuster all promote the CD collection.

The label sees the move as a chance to use an artist with major muscle to open up new channels for the sales of CDs since record stores are becoming about as extinct as the 8-track tape. The Beatles—a notable holdout on iTunes—have the broad appeal that opens retail doors. - more on this story

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