Sour Patch Justin Bieber
One million packs of Sour Patch Kids, a Cadbury brand, are sold every five days, so you'd think Justin's new album could reach Platinum in the same amount of time ... not! To sweeten the pot, we're challenging fans to help My World 2.0 reach one million in sales faster than expected. And if My World 2.0 reaches Platinum status by Tuesday, May 4, Sour Patch Kids will donate $15,000 to Pencils of Promise, a Justin-supported charity – sweet!
"We hear that Justin is a big fan of Sour Patch Kids, and we're huge fans of Justin, so we're engaging in a little friendly competition to see if his fans can do in six weeks what Sour Patch Kids does in five days," said Sebastian Genesio, marketing director for Sour Patch Kids. "The sweet part of the challenge is that we have the opportunity to help Justin reach the Platinum status he deserves, while donating to a great charity he supports."
As part of the challenge, Sour Patch Kids will donate $15,000 to Pencils of Promise, a nonprofit organization that builds sustainable schools in the developing world, if My World 2.0 can hit Platinum by Tuesday, May 4. If Justin's fans pull together and help him reach Platinum within six short weeks of launch, it will be a significant milestone – beating his own seven-week record set with his first album, My World.
As of the week ending April 11, 2010, Justin had sold approximately 676,000* copies of My World 2.0 – just 324,000 short of the total needed to reward Justin's fans with a $15,000 donation to Pencils of Promise.
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