Amanda Palmer Performs the Popular Hits of Radiohead on her Magical Ukulele 2.0 This Week!
On July 20th, Amanda Palmer and her business collective released "Amanda Palmer Performs the Popular Hits of Radiohead on her Magical Ukulele" via Bandcamp to remarkable success. This was Palmer's first experimental digital-and-vinyl only release independent of a record label, and strong proof that Palmer's vision of "moving towards a patronage society" is indeed a workable - and profitable - solution for unsigned mid-level bands.
Available for a minimum donation of 84 cents (to cover Radiohead's royalties and PayPal fees), the EP sold more than $15,000 worth in downloads and merchandise in under three minutes, but it didn't stop there. Several different "bundle options" (including 450+ vinyl/t-shirt/button bundles, 100 packages that included hand-painted ukuleles, a one-on-one call with Amanda and more) and one thousand limited-edition vinyl LPs were sold out in under 24 hours. Less than a week later, all but one of the highest-end packages are gone.
The demand for vinyl is far more than the team expected & Palmer will be pressing another 1,000 copies - this time on transparent orange vinyl (the first edition of 1,000 were red). When those sell out, Palmer will field the fans' demand and print another thousand on yellow, then green, going through the colors of the rainbow until they retire the project with a standard black release. The team will also, due to demand, unveil a new collection of bundles (including a new t-shirt design created by a fan, as well as digital download of a new music video of "No Surprises", live performance footage, and more). In true DIY fashion, should a fan wish to add one of these new items to their pre-existing first-run-orders, Palmer's team will be facilitating this personally via her message board, Twitter, and e-mail.