Jern Eye Goes To Cali
Now, director Lorezno Escalante, also one of the visionaries behind Jern's "Beautiful" video, brings the neck-snapper to life. "We filmed 'Cali' entirely in San Francisco to give viewers a perspective of the city in California we represent," says Jern. And what a perspective it is. Viewers are treated to a visual tour of the city, as the camera captures performances at iconic locations such as AT&T Ball Park, Treasure Island and Haight Street, while the golden state's picturesque coastline fills out the rest of the video. Shooting was done guerilla style at times, which inevitably resulted in close encounters of the amusing kind, as Jern explained that filming at Treasure Island caused a stir amongst some of Bay Area's finest.
"The local Gestapo were not too happy about it," says Jern with a smile. Be that as it may, there's nothing to be unhappy about with the final product, as Jern & Co. throw down an auditory and visual tribute to their hometown that everyone can be proud of.