Bleed Electric Debut
"The Last Night of 1989 / XII Special Weapons and Tactics" serves as an introduction to the several double A-side singles to be released in the next 18 months from Bleed Electric's debut albums "Radio Friendly Unit Shifter" and "The Butterfly Effect." The double A-sides actually consist of one track off of each respective album, with "Radio Friendly Unit Shifter" playing the role of the more commercially-acceptable counterpart to Bleed Electric's concept album, "The Butterfly Effect." Essentially these two albums are polar opposites of each other in all possible senses: sound, subject matter, and overall feel. Why this combination? Bleed Electric aims to draw in the masses through the lighter pop of "Radio Friendly Unit Shifter" in order to simultaneously hit listeners with the main focus of the band, which is the much darker material on "The Butterfly Effect." Touché, Bleed Electric, touché.
Bleed Electric plans to release the rest of the double A-side singles throughout the next two years in order to create a piecing-together effect for the listener. Each back-side single from "The Butterfly Effect" is denoted with a Roman numeral to indicate in which order that single lies on the album. After Bleed Electric has released all the singles, the listeners will be able to recreate the entire storyline of "The Butterfly Effect," which essentially follows the life of main character Andy Turner and his walk through all sorts of crazy events involving love, drugs, murder, hostage situations, and everything else leading up to the taking of his own life.
In order to convey their music exactly the way that they imagined it, the members of Bleed Electric have conceptualized and produced every aspect of not only their albums, but also the accompanying, artwork, photography and music videos as well. Bleed Electric's first music video was for "The Last Night of 1989" which was created 100% by the band. Bleed Electric plans to create videos for the counterpart singles from "The Butterfly Effect" which will appear like scenes from a movie, following the story of Andy Turner.
By creating these albums and releasing its singles in this unique way, Bleed Electric hopes to shake up the music industry in an attempt to break from it's traditional concepts of how music should be portrayed and released.
Bleed Electric's music of an ungraspable and unique genre is bound to continue to capture the attention of listeners throughout these next 18 months. "The Last Night of 1989 / XII Special Weapons and Tactics" is only a taste of what Bleed Electric and Altsounds Records has in store for the masses, so be prepared.
The Last Night of 1989 Music Video:
Click here to read today's full Day in Pop report