Rothbury Festival 2010 A No Go
According to event producers Madison House Presents and AEG Live, a contributing factor in the decision is that, due to various artists' recording and touring schedules, timing will not allow them to assemble the cutting edge roster that has been associated with Rothbury. Madison House Presents' Jeremy Stein explains, "The result for this year is that we are not able to move forward with the integrity and high standards that we demand from ourselves and for the festival."
Despite the 2010 postponement, organizers intend to move toward continuing Rothbury in 2011. According to Stein, "This event is something very special, and we are unwilling to potentially tarnish what Rothbury is, and can become, by working under conditions that will produce anything less than a magical experience. Our efforts are certainly not coming to an end."