Taylor Swift Greeting

Country-pop singer Taylor Swift is expanding her merchandizing empire with a move into the greeting cards business. Here is the announcement:

The highly anticipated, expanded collection written and inspired by Taylor Swift for American Greetings Corporation (NYSE: AM) is now available in a greeting card aisle near you. The collection of whimsical cards features 14 all new designs and classic summer imagery enhanced by thoughtful, real-life sentiments that continue to exemplify the qualities that have made the greetings such a hit: the honest, open and sincere words through the voice of Taylor Swift.

The latest selection offers birthday cards for your best friend, a little bit of romance for that special someone, and cards to share with anyone who puts a smile on your face--just to let them know you're thinking about them. The fun, iconic summer images maintain the "traditional with a twist" look that fans love, and the numbered butterfly icons help card enthusiasts and fans alike collect all of the latest greetings. To date, there are 43 Taylor Swift greeting cards.

"We had so much fun with the summer collection. All of the sparkle mixed with classic summer photography instantly put us in a good mood as we were working on the cards, and we knew that was a really good sign," states Maureen Meidenbauer, Taylor Swift brand manager at American Greetings. "It is also great for us to see Taylor get excited about the products, and see that there are cards she loves and wishes she could already send out. We know there are others out there who can relate to the feelings in all of these cards, and we can't wait for them to get a chance to share it!"

As an artist and musician, Taylor Swift has been able to transcend generations. During a recent ticket giveaway for her sold-out Fearless 2010 tour, American Greetings witnessed this as fans of all ages vied for a chance to see Taylor live. The same can be said for the cards, as consumers write on the company's Facebook wall and share how they're purchasing, sending and even collecting the cards as they wait for the new ones to arrive in stores.

Currently, the latest Taylor Swift greeting card collection can be found at select American Greetings' retail partners throughout the United States, Canada, Mexico, the United Kingdom and online at americangreetings.com. By fall 2010 products will be sold in the Australia, New Zealand, and US military bases worldwide.

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