Lemmy and Motorhead Dominate ROCKtropia
The first continent to be inhabited on the planet will be the home to destinations created for rock icon Lemmy, lead singer of Motorhead, and hit singer/songwriter/producer Kevin Rudolf. "The launch of ROCKtropia is a personal triumph," said NEVERDIE. "It has been a long time in the making and we're thrilled to be the first new virtual world on the amazing Entropia Universe platform. With the help of Lemmy and Kevin, we have created an exciting new experience for both music fans and gamers. We look forward to exploring new ideas and working with many more artists in the future."
ROCKtropia's landscape is a fully interactive 3D destination that allows artists and their fans to connect in an immersive and entertaining environment. ROCKtropia represents a viable, new revenue stream for the music industry. In addition to introducing groundbreaking communication and revenue capabilities to the music world, the planet offers artists unprecedented creative input into the design and development of their online presence in a highly stylized, customized virtual land.
Without depending on album sales, artists can generate real-world revenue from their fans' participation in their land through Entropia's virtual reality economic system, including the introduction of limited edition virtual merchandise tied to album launches. The symbiotic relationship also lets fans earn real-world income through activity in the virtual goods economy of their favorite artist's destination, creating additional incentive for fans to get involved in the community.
The continent will also feature the City of Dreams, where up-and-coming artists can pursue their aspirations and gain exposure, and the Vampire Freaks Cathedral, a gathering place for VampireFreaks.com members. ROCKtropia's lands currently include:
* Lemmy's Castle – Located high in the rugged terrain and mountains, Lemmy's Castle sits on the north side of ROCKtropia and is guarded by demon spawn, dragons and other creatures created by Lemmy himself.
NEVERDIE Studios has also created exclusive, limited edition virtual goods that can be earned by early members of ROCKtropia. This includes the opportunity to win guitar axes by defeating the guardians of Lemmy's castle and diamond encrusted shotguns launched by B.A.M.F. HQ by conquering Zomhattan's zombies.
"It's a wonderful idea really," said Lemmy of ROCKtropia. "It's the best idea that has ever been visited upon in my suffering years. I get to invent monsters that go on to slaughter thousands of people and I get paid for it! What could possibly be better than that?"