Massive Attack To Give Car Ad Proceeds To Gulf Cleanup Efforts

This is the first time in their 20+-year career that Massive Attack have permitted their music to be used in a car commercial. The band saw the offer from Lincoln as an opportunity to help environmental groups currently working to clean up after the ecological tragedy created by the BP oil spill disaster.

Massive Attack's Robert "3D" Del Naja and Grant "Daddy G" Marshall will donate their Lincoln car commercial proceeds to Save Our Gulf, an initiative of the Waterkeeper Alliance.

Massive Attack have a precedent of donating income from synchs and shows including The Red Cross and Hoping Foundation. The new Lincoln car commercial featuring a Gui Boratto remix of "Paradise Circus" launches in the US this weekend. "Paradise Circus" is taken from Massive Attack's latest album Heligoland (Virgin Records).