Jessica Alba Denies Belly Bandit

(TMZ) Jessica Alba is suing the company behind a popular weight loss device for women who've had babies -- claiming her name and likeness was used, without permission, to push sales of something called a Belly Bandit.

In the lawsuit, Jessica says the company has "prominently featured and posted a photograph of Alba, and listed her name under the 'Celebrity Testimonials' section of their Website."

According to the suit, Belly Bandit's packaging even features an endorsement that says, "Jessica Alba's #2 Secret for a Fast Post Pregnancy Slimdown!"

Jessica's suing for more than a million dollars in damages -- and also wants a cut of the cash Belly Bandit made using her name. more on this story

Jessica Alba T-shirts and Posters

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