Singled Out: The Product

12/18/2012
. Today B.J. Perry from Detroit rockers The Product tells us about their brand new single (and music video) "Light It Up," which you may have heard on ESPN. Here is the story:

We had been driving on the way to a show in Ohio and for whatever reason our Bass Player Rich decides to start making up lyrics to some top 40 party song. He's singing and sounding terrible as ever and then he's like light it up, sing with me guys, party on and we'll go all night�. And immediately the rest of us started cracking up, mostly because of the ridiculous over the top creed voice he was doing it in, but the fact remains we were like, we need a party song.

We took the lyric ideas and put them on top of a few guitar riffs Charlie had been working on and the rest was history. We tried to write the ultimate party song that still had that rock edge and still felt like The Product. It definitely was off the radar for us, but we all loved how it turned out. ESPN liked it too and they've been using it for College football coverage ever since.

Hearing is believing. Now that you know the story behind the song, listen for yourself with the official music video here and learn more about the band right here!