Lady Gaga Releasing Fragrance
. This will be Gaga's first fragrance, released through the Artist's own Haus Laboratories in association with Coty. "Enjoy the first ever fragrance from Haus Laboratories. Fame, a beautiful prospect with a dark heart. X GAGA," said Lady Gaga. Lady Gaga Fame is the first ever black Eau de Parfum that sprays clear and becomes invisible once airborne. The black-to-clear fragrance is a innovation of patent pending fluid technology, exclusively launched with Lady Gaga Fame. Gaga collaborated with fashion industry legends in the creation of Lady Gaga Fame: the bottle was designed in collaboration with Nick Knight, and the ad campaign was directed and photographed by Steven Klein.
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