Neil Young Launches New Digital Music Format

(Gibson) Neil Young has appeared on The Late Show with David Letterman to promote a new audio player and digital format. It's called Pono. The device player is a bright yellow prism with a screen and simple controls. It kinda looks like an old iPodů but it isn't.

According to Young, Pono will play back master files with "the best sound anyone can get". Rolling Stone says that Pono will launch in 2013 as a line of portable music players, backed by an iTunes-style music-download service. There will also be digital-to-analog conversion technology that will "present songs as they first sound during studio recording sessions".

In his new book Waging Heavy Peace, Young claims that Pono will bring together record companies and cloud storage "to save the sound of music." more on this story

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