Avicii Delivers 'Hey Brother' Video
The clip features a heartfelt narrative that juxtaposes images from the life of two young brothers growing up in an American small town with shots of a fallen soldier's final ceremony, complete with a military gun salute. Avicii himself shows up for a cameo towards the video's conclusion.
In order to create a genuine all-American scene in the video, director Jesse Sternbaum shot the clip in Bakersfield, CA, with producers holding a casting call there back in November in order to populate the scenes with authenticity.
"Hey Brother" is the third single to be released from Avicii's debut studio album, True, released earlier this year. Avicii's success this year has been well documented, from the young Swede being deemed a "global marketing machine," in part due to high-profile endorsements from the likes of Ralph Lauren, Sony and Macy's. His song "Wake Me Up" was so popular that it earned the distinction of being the second-most tagged song of the year by music app Shazam, just behind Robin Thicke's monster hit "Blurred Lines" and ahead of Macklemore & Ryan Lewis' "Thrift Shop." Watch the video here.
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