The Cult Want To Release New Music In Unconventional Way

(hennemusic) As The Cult wrap up their Electric 13 tour dates this weekend, singer Ian Astbury is looking ahead to the prospect of releasing new material in an unusual way.

"We're playing around with the idea of putting new music out as capsules," Astbury tells Rolling Stone. "That means we'd release two new songs every three months grouped with a live recording of songs from our catalog plus visual elements. We'd do it in all formats: vinyl, digital downloads, CDs…Everything available. It'll be dropped for a limited time in a quick strike and then it's gone."

The only problem is that the group owes an album to UK indie label Cooking Vinyl. "They aren't interested in the capsule idea," says Astbury with a sigh. "They want to put CDs on shelves. I'm like, 'What shelves?' Even the shelf space at Best Buy is shrinking; I was in Whole Foods the other day and they were selling vinyl…But I'm amazed at the resistance to my idea.

"We've even tried the self-funding route, but when you're pioneering something you constantly have to go around and educate people about what this is. This a fresh perspective. The old way just isn't working." more on this story

hennemusic is an official news provider for antiMusic.com.
Copyright hennemusic - Excerpted here with permission.

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