"I think 'Now' is a really good starting point for where we're going as a band," says frontwoman Hayley Williams of the album's first single in an interview with Radio.com.

"If feels like there's something really empowering about it and the message behind it. I felt that when we wrote it." Williams added that it was friends and family that convinced them to release the track first.

Lying in the middle of a war-torn battlefield, a creepy-looking Williams watches as soldiers attempt to end her life with an assortment of weaponry. Williams' bright orange locks make her easy to spot within the smokey monochromatic video landscape.