In the clip, the guys are shown playing in a huge, abandoned house while a camera swirls around in a circle to catch them again and again and again in different aspects of performance mode. Special effects make it appear as if they are everywhere the camera goes.

There are a few simple things the director, Sam Jones, could have done with this same footage to make it work a lot better. Jones is not an amateur by any means: He not only helmed the excellent and eye-opening Wilco doc, I Am Trying To Break Your Heart, but he directs music videos for the Foo Fighters and shoots Rolling Stone covers on the regular (including Mumford & Sons' cover earlier this year).

1. Ditch the multiple Mumfords. Instead of multiple performance takes, shoot a B-story with characters that appear as the camera swirls. Or even better use crowd reaction shots since one of the main problems with this video is it captures Mumford's live performance too accurately. What works on the stage (i.e. the "I'm playing this banjo SO HARD" face) doesn't always work in a static music video setting.