Katy Perry Makes Unusual New Album Announcement

(popmusiclife) Katy Perry will release her new album, "Prism", on October 22 and she revealed the news with the title and release date emblazoned on the side of a golden truck driving through Los Angeles on Monday.

"Find the #PRISM semi, take a picture and I'll RT you," tweeted Perry to get the viral campaign started. "Don't worry, Los Angeles is just the first stop on the map."

Perry's fourth album, "Prism" is the follow-up to the 2010 smash, "Teenage Dream", which sold more than 5 million copies worldwide.

See a photo of the truck and read more here.

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