Featuring model turned actress Lily Cole (she starred in Terry Gilliam's The Imaginarium of Doctor Parnassus with Heath Ledger and Tom Waits), the clip is shot like a feature film, opening with a group of people walking away from a fire burning in a field at night.

The video goes on to unfold in reverse order, revealing a sordid tale intertwining lust, revenge, religion and possibly even incest that circles around Cole's promiscuous character, who's left to burn at the video's start (slut-shaming would be an understatement).