Iron Maiden's Trooper Ale Gets Expanded Distribution

(hennemusic) British beer maker Robinsons Brewery has expanded the distribution of Iron Maiden's Trooper ale to nearly 300 Sainsbury's stores across the UK.

Drinks Business Review reports the latest move by the brewery follows its milestone of reaching one million pints of Trooper exports globally. "Establishing a new beer in the UK alone is a long and difficult process," says Robinsons Brewery beer division managing director Oliver Robinson.

"But we feel that with two national listings in two of Britain's favourite supermarkets, and export orders with over 30 countries worldwide, in just six months, we are off to a great start." more on this story

hennemusic is an official news provider for antiMusic.com.
Copyright hennemusic - Excerpted here with permission.

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