Beamz comes pre-loaded with 20 songs to play along with, including cover versions of Michael Jackson's "Billie Jean" and Coldplay's "Clocks," and can be used through computers, tablets and smartphones.

Beyond the technology, it's the aforementioned Beamz commercial that's garnered the most attention, catching the eye of renowned EDM contrarian Deadmau5, who took to his Twitter page to comically mock the 2-minute spot.