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deadmau5 To Spark Some Fun at Sea-Doo Concert

02/14/2014
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BRP have recruited deadmau5 to perform at "Spark Some Fun Miami," a live concert that will celebrate the launch of the 2014 Sea-Doo Spark personal watercraft. We were sent these details:

"Spark Some Fun Miami" with deadmau5 will be held at Fontainebleau Miami Beach on Sunday, March 23, and will showcase the spirit, fun and ingenuity behind the Spark model through a lively and colorful musical exhibition.

For 500 lucky fans, "Spark Some Fun Miami" featuring deadmau5 will be a once-in-a-lifetime, free concert experience. From March 14-22, anyone can post a photo to Facebook or Twitter with the hashtag #SparkSomeFun and follow the prompt to enter to win a pair of tickets to the show. Or entrants can go directly to sparksomefun.com to enter.

"We are thrilled to announce this collaboration between Sea-Doo and deadmau5," said Julie Tourville Marketing Director North America for Sea-Doo watercraft. "Spark Some Fun Miami will be an amazing musical event that we feel will truly embody the nature of this product as trendsetting, innovative and the most fun experience on the water today. It's the perfect way to introduce the Sea-Doo Spark to the United States."

For deadmau5, the partnership is an ideal fit. The Toronto native and critically acclaimed producer has always had a passion for recreational watersports. It was the brand's industry leadership, innovative engineering and imaginative design that drew him to this unique collaboration.

When asked why the partnership with the Sea-Doo brand is perfect, Joel Zimmerman, more commonly known as deadmau5, said "My PR team would say it's because they're innovative, cutting edge and really neat-o. But I'd say it's because they let me test them out. I don't typically back products I don't believe in, or partner with brands for the sake of making a buck. I believe that Sea-Doo has set the precedent for 'the most fun you can have on water.' Living in close proximity to a lake, and owning a few Sea-Doo watercrafts myself, I can personally attest to that." More details here.

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