According to The Guardian, the band and the video's directors Masa Kawamura, Qanta Shimizu and Aramique Krauthammer connected with controversial file-sharing site BitTorrent to distribute the 3-D printable files to users around the world, ultimately in hopes of generating a truly interactive experience complete with multiple versions of the video.

"Once we had all the figurines printed, we realized the music video was only the beginning. We wanted to find a way to give the fans access to the 3-D files so they can print them and use them to create their own narratives of exploration," Krauthammer told the paper.