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LP Amazed At Finding Success With Credit Card Commercial

07/01/2014
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(Radio.com) Laura Pergolizzi, better known as the abbreviated LP, piqued the public's interest after her song "Into The Wild" was featured in a Citi Card commercial. But Pergolizzi's not really sure how anyone even heard her singing with that woman bragging about how she got a chance to climb the Ancient Art Tower in Moab, Utah, thanks to all the Citi points she earned.

"I'm still kind of amazed," Pergolizzi told Radio.com over the phone about her commercial success, "because I feel like the song was a bit covered up in it. You hear the song, but it's not even the chorus of the song. I was just like, 'Hm, I don't know if I saw the commercial, I'd run and Google it.'"

But run and Google it they did, which Pergolizzi says still boggles her mind. "I mean, who the hell has time for that?" It's not that Pergolizzi isn't grateful that people took a liking to the few second snippet of her song in a commercial that seems to run at least once every hour on all basic cable channels. Though, she herself only saw it once or twice. "I usually watch recorded TV," she said. It just seems too easy.

Born and raised in New York, Pergolizzi had been working as a songwriter since 2007 when she wrote "Love Will Keep You Up All Night" for the Backstreet Boys. Since then she's written hits for Christina Aguilera, Kelly Clarkson, Cher, reality star Heidi Montag, Rihanna and Rita Ora, who ended up recording the track, "Shine Ya Light," after Rihanna turned it down. "She cut it and then didn't want it on the album," Pergolizzi explained. "She went back to it twice, but Rita Ora cut it and it did well, especially in Europe."

According to Pergolizzi, this scenario happens much more often than one might expect. "It makes my head spin," she said. "I have songs that are put aside by really big artists and they never use them." She even had to steal her latest single, "Night Like This," back from Shakira when she feared it would get stuck in limbo. "I stole that s-t" she laughed, before explaining that actually Shakira just decided to go in a different direction on her latest release. "I think she decided to do more dance stuff," Pergolizzi said. "I'm definitely glad I took it back."

Being a songwriter for hire certainly isn't easy, but it's managed to help Pergolizzi pay the bills. Something her lawyer father never thought was possible and made very clear, telling her as a kid that you "can't make any money in entertainment." But after the death of her mother when she was a teenager, Pergolizzi made the decision that life was too short to have a job you hate. And it seems to have paid off. "I haven't worked a normal job in over ten years."

This leads to the question, why would Pergolizzi move away from a reasonably stable writing gig to try her hand at becoming a pop star? Especially when she's tried it more than once before. A lot more.

Radio.com is an official news provider for antiMusic.com.
Copyright Radio.com/CBS Local - Excerpted here with permission.

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