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Label Calls Out Band For Disappearing Singer Hoax

07/03/2014
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(TeamRock Radio) The supposed disappearance of Upon A Burning Body frontman Danny Leal has been branded a "publicity stunt" by the band's furious record label boss. Ash Avildsen, CEO of Sumerian Records, says the hoax was pulled behind his back and he has called on the band to apologies.

Last night fears were growing over Leal's safety after the band posted a message on Facebook claiming he had not been seen since Monday. It followed a series of worrying tweets from Leal in which he seemed to suggest he was being watched and that someone had broken into his house.

Avildsen says in a statement: "I woke up to a ton of missed calls and just saw all this stuff about Danny Leal of UABB posing as though he's been abducted or kidnapped. My phone hasn't stopped ringing since.

"As a child, we all learn the story The Boy Who Cried Wolf and it sticks within our consciousness for a reason. I do not condone this type of publicity stunt. This was done behind my back and I am not OK with it. In my eyes, there's never a time to use the possibility of real-life abduction, injury or murder of someone you care about to promote anything, especially an album.

"If you need to resort to that, then you have lost the plot." more.

TeamRock Radio is an official news provider for antiMusic.com.
Copyright TeamRock Radio - Excerpted here with permission.

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