The Who Release Virtual Reality App ::The Who News ::antiMusic.com

The Who Release Virtual Reality App

11/17/2014
. (Classic Rock) The Who have released a virtual reality app, which allows fans to explore the band's catalogue. It's available as an smartphone and tablet app now, with a version available for the Oculus Rift virtual reality headset when it becomes commercially available next year.

The app was launched at the Goldhawk Club, scene of many of The Who's early gigs, in the band's old stamping ground of Sherpherd's Bush. It was attended by the likes of Roger Daltrey, Who manager Bill Curbishley, turntable legend Grandmaster Flash, and the local scooter club.

Attendees were able to test the Oculus Rift version of the app, which was built by Immersive, who've also developed an app featuring Ian Dury's lyrics. The Who app allows users to explore a virtual world full of familiar band landmarks, as well as purchase tickets and merchandise. As the wearer travels through a digital environment they're able to view pictures from Daltrey's personal archive, as well as change the mix of songs by turning their heads to look at separate instruments as they hover in the air. Read more here.

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