Beyonce Move To Be Studied At Harvard
. Those MBAs had access to top execs at Parkwood Entertainment (Beyonc�'s management company), Columbia Records, Facebook and Apple - the latter being the sole distribution portal the album was available for purchase on upon release. The case study will address questions about what the release means for the future of marketing in the music industry, who else might successfully employ this model and how it served Beyonc�'s artistic intentions. Read more here. Radio.com is an official news provider for antiMusic.com.
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